BrandMemo商业案例为世界各地的大学和商学院提供强大的竞争资源。
每一个BrandMemo商业案例，旨在构建一个可以为学生带来挑战，涉及市场营销和品牌管理的真实且竞争性的培训环境。
教授和学生可以依托由我们的大数据科学家提供支持的无偿服务，根据其利益相关者的需求来开展研究和定制商业案例。
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研究
Dario Guido Bonetti. The Case of BrandMemo. An innovation in the App market. Undergraduate Thesis, L. Bocconi University, Milan, 2015. (Pdf - 1,3 Mb)
Innova et Bella. BrandMemo Research: AIA 2017. The Italian Football Referees’ Brand Preferences for the Strategic Analysis of Aia Sponsorship. Marketing Research, Milan, 2017. (Pdf - 1,6 Mb)
Dario Guido Bonetti. A New Way of Evaluating Brand Leadership with Big Data. Thesis, L. Bocconi University, Milan, 2018. (Pdf - 690 Kb)
商业案例
L. Bocconi University. Brand Management & Big Data Mining. Brand management in the Digital, Social, Mobile Era, BrandMemo Business Case, Milan, 2016 (Pdf - 1,2 Mb)
L. Bocconi University. Digital and Social Marketing Strategies. Building a Brand Digital, Mobile, Social Network, BrandMemo Business Case, Milan 2015 (Pdf - 1,2 Mb)
Franklin University. The Luxury Fight. Research Brand Preferences Big Data and Develop a Winning Digital Marketing Strategy for Your Brand in the Luxury Markets. BrandMemo Business Case, Lugano, 2017. (Pdf - 1 Mb)
University of Milan. The Luxury Innovation. A digital, Mobile and Social Business Case. BrandMemo Business Case, Milan, 2017. (Pdf - 1,3 Mb)
Liuc - Carlo Cattaneo University. The Millennials Brand Preferences. A BrandMemo - Liuc Research, BrandMemo Business Case, Castellanza, 2018. (Pdf - 7,2 MB)